As an executive coach and advisor, I chose the name "Agile Ideation" for my business after careful consideration. This name packs a lot of meaning into just two words!
In this series of articles, I'll be digging into the various interpretations and dimensions of "Agile Ideation" as a business name. First, let's look at why this name is so multifaceted:
A Name That Evokes, Not Defines
I opted for "Agile Ideation" because it evokes many concepts relevant to my coaching practice without narrowly defining it. The name resonates with individuals and organizations in diverse industries and circumstances.
By leaving room for interpretation, "Agile Ideation" piques interest and sparks curiosity. Different readers will take away different meanings based on their context and needs.
Fluidity and Focus
While open to interpretation, "Agile Ideation" still provides focus by concentrating on two related concepts—agility and ideation. This blend suggests both fluidity and focus in how I approach coaching and advising.
Agility implies adaptability, response to change, and flexible thinking. Ideation suggests thoughtful planning, creativity, and proactive innovation. Combined they point to mindsets and skills I help leaders develop.
A Prism, Not a Label
Given my varied background spanning technology, business, and individual development, "Agile Ideation" serves as a prism rather than a label. It refracts into an array of meanings related to coaching, advising, leadership, and more.
In the articles to follow, we'll explore many of those meanings. However, the interpretations are not exhaustive. I invite you to consider what "Agile Ideation" means to you and how it might resonate with the challenges you face.
Stay tuned for upcoming posts unpacking different dimensions of my business name. What does "Agile Ideation" evoke for you as a leader? Share your thoughts in the comments below!